The golf industry has drastically changed in the last 10 years. With nearly eight million less golfers hitting the course each year, successful golf operations depend on excellent course conditions, quality programming, and expansive external tournaments and outings.
We know the golf course is often the center of the club and must appeal to every type of golfer — novice, veteran, families, couples, seniors, ladies, kids and more. As we immerse ourselves in your golf culture, we evaluate the total golf experience from scheduling a tee time to returning the golf cart and everything in between. Our goal is to combine our impressions of your course, pro shop and club with historical data about the total rounds played, when those rounds were played and the revenue from events hosted.
This data helps us determine opportunities to reduce expenses, expand event sales, streamline processes, the type of round being played, when your members and guests spend the most time on the course and how we can match these preferences with expanded programming and retail offerings, and adjusted course hours.
Up to Par also offers a dedicated sales representative to facilitate external tournaments, group outings, corporate memberships and other external revenue.
To see a glimpse of what Up to Par can do for you, explore our portfolio: