Hotel Operations

With an endless amount of lodging options, differentiating your hotel can be difficult. We understand the challenges and will help you discover your voice in the hospitality marketplace.

We work with your associates to holistically evaluate the guest experience from check-in to check-out and determine areas of excellence and opportunity. In addition to being on site, reviewing surveys, and facilitating discussions with customers and associates, we analyze historical accounting and occupancy data, the price evaluation and overall profitability of the hotel.

This data helps us determine opportunities to reduce expenses, streamline processes, train associates, promote events, increase event sales, adjust the price evaluation, and expand the target market. Up to Par also offers a dedicated sales representative to generate leads for special events and facilitate event planning.

Our goal is to deliver an unmatched guest experience and positive financial results.


To see a glimpse of what Up to Par can do for you, explore our portfolio:

Robert E Lee Hotel

Let’s talk! For more information about any of these services, please contact Up To Par at 540-464-4653 or info@uptoparmanagement.com.