2011 (renewed in 2013 and 2015)
Marketing, food and beverage, club operations, golf operations, and special events
Prior to hiring Up to Par, Lexington Golf & Country Club lost an average of $211,000 annually. During the first year of management, Up to Par generated $89,000 — which is a $300,000 difference from past years — and has made budget for 36 consecutive months. In addition, the company gained 71 new members during its 2012 membership drive.
Up to Par also contributed a significant amount of money to construct the club’s short game facility and the company purchased a rough unit.
About Lexington Golf & Country Club
For more than 100 years, generations of families have enjoyed the Lexington Golf and Country Club, a private, equity-owned club nestled in the Blue Ridge Mountains of central Virginia. Lexington features an 18-hole golf course known as the Jewel of the Valley, four tennis courts, a shortgame facility, a junior olympic swimming pool, and a restaurant. An elegant event venue dominates the upper floor of the club house and is often host to weddings and large gatherings.
Lexington is home to the Washington & Lee University golf teams, and has hosted the VSGA Women’s Stroke Play Championships and MAPGA Junior Golf Tour as well as fundraising events for The Rockbridge Area Hospice, Military Officers Association of America, YMCA and Virginia Military Institute Keydet Club.