Basye, Va. – In October 2015, Up to Par Management appointed Seth VanHall golf operations manager of Bryce Resort in Basye, Va. VanHall, who was most recently the senior manager at Affinity Golf Management in Charlottesville, Va., will begin his duties on November 1.
With more than 20 years experience, VanHall has a comprehensive background in golf course management, course design, course revitalization, and marketing strategy.
“Seth is the ideal candidate to lead our golf operations at Bryce Resort,” said Sean Taylor, chief executive officer of Up to Par Management, LLC, which manages golf and marketing at Bryce. “He is a golf leader with strong analytic skills and experience driving revenue which will be an immense asset to us. We look forward to seeing the positive impact he will make at Bryce.”
After earning a bachelor’s degree in business administration from Western Michigan University, VanHall progressed through his career, spending time as a director of golf, head golf professional, general manager and finally senior manager at companies such as Heritage Glen Golf Club in Mich. and Old Trail Golf Club in Va. During the ten years he spent at Old Trail, he implemented marketing and branding campaigns resulting in more than 27,000 rounds in the second full year. While at Heritage Glen, he developed a company-wide customer first initiative as well as golf league programs that contracted 8,000 annual rounds.
Additionally, VanHall volunteers his time as a member of the First Tee of Charlottesville Advisory Board and as a youth coach for multiple sports including basketball and soccer.
Located in the foothills of the Allegheny Mountains, two hours west of Metropolitan Washington, D.C., Bryce Resort is a member-owned, four season sports and recreation resort. For more information, visit bryceresort.com.